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Entrepreneurship

NT $ 3,498
NT $ 3,148


Withmillionsofpeoplelaunchingtheirbusinesseseachyear,entrepreneurs&smallbusinessownersaremakingagreaterimpactthaneverbeforeontheeconomyandarefinallygainingtherecognitiontheydeserve.Butmanypeoplestruggletogetstarted,wastetimereinventingthewheelastheylaunchtheirbusinesses,orneedinspirationtohelppushthemtothenextlevel.Asabest-sellingauthorandsyndicatedcolumnistonsmallbusinessmatters,RhondaAbrams,CEOofPlanningShop,haswrittenthebookonentrepreneurshiptoaddressalloftheseissues--Entrepreneurship:AReal-WorldApproach.Whetherreadersdreamoflaunchingtheirownventures,arenewentrepreneurs,orhavebeeninbusinessforyears,Entrepreneurship:AReal-WorldApproachprovideseverythingtheyneedtoknowtostartandrunasuccessfulbusiness--fromideaformationandfeasibilityanalysis,tolaunchingtheventure,growingthebusiness,andevenmakingasuccessfulexit.Thehands-onapproachofthesecond-editionofthisjam-packedguidehelpsentrepreneursthinkthroughtheirbusinessesandtakestepsimmediatelytohelpmovetheirvisionfromdreamtoreality.Itfeaturesdozensofworksheetsandcheckliststokickstarttheprocessandincludesinspiringreal-worldcasesineachchaptertoshowhowrealentrepreneurs,outinthetrenches,haveovercomecommonobstacles.Andcriticalthinkingexercisesrecapeachchapter’scoreobjectives.NEWINTHISEDITION:crowdfundingandnewwaystoraisemoney;disruptiveindustries;minimalviableproduct,leanstart-up,andinnovation;expandedethicsandsocialresponsibility;updatedreal-worldcases;revisedcriticalthinkingexercises


leanstart-up